Note #10

Hello,

In the final installment of the business breakdowns for the UK Black History Month, we’re going to cover wellness product company Plantmade.

Plantmade

What

Plantmade was founded in 2020 by Ama Amo-Agyei. Originally named Planted, the company was started after Ama lost her job at the peak of the coronavirus pandemic. Opting to take the entrepreneurial path, Ama started the company with hand-made plant-based beard and hair growth products at home.

With the support of Ama’s mother, the business was selling 1000s of units before the end of its first year. Today, Plantmade is one of the fastest-growing wellness brands in the UK and according to its online channels has over 50,000 customers globally.

Why

Product-first

Ama’s first product to aid hair growth was something she created for herself after years of suffering from hair loss and breakage. After seeing positive results in less than two weeks and encouraged by her mum she decided to try to sell her product. In the first 10 days of sharing online she was selling her new product, Ama turned £100 investment into £1000.

From the beginning, Plantmade has benefitted from real-life customer stories including before and after videos and photos. Many customers report visible improvements in the thickness and overall health of their hair after consistent use. These positive results encourage repeat purchases and drive word-of-mouth recommendations.

While we live in a world of brands competing for great content, a quality product will eventually find its customer base. Despite such fast growth and success, today Plantmade still offers a 90-day guarantee or your money back for its hero product - hair and beard oil.

Inclusive Community

Plantmade has always focused on being a brand that makes products for all types of hair and skin types. This has allowed Plantmade’s messaging to remain product-focused and its brand to appeal to all genders, races, and geographies. Influencers and beauty enthusiasts frequently share their success stories with plant-made hair growth solutions, generating buzz and curiosity among their followers. These personal endorsements helped generate more awareness for Plantmade products.

Rising Demand for Eco-Conscious Beauty

While outside of Plantmade’s control, the timing for the business to enter the market has been right. The beauty industry has seen a surge in eco-conscious consumers who prioritize sustainability and animal welfare. Plant-made hair growth products often boast cruelty-free and vegan certifications, making them appealing to individuals looking to support brands with strong ethical values.

• USA Today - 'My body is changed forever.' Black women lead way for FDA chemical hair straightener ban Publication/Location

• British Vogue - 20 Brilliant Black-Founded Beauty Brands To Have On Your Radar

• Highsnobiety: A new AI initiative ranked the 40 most powerful beauty brands by inclusivity

• NBC News - Putting the essence of African hair braiding salons onstage 

🎉Introducing ‘Beyond the Set: Session Hair Artists’🎉

I’m excited to share with you a special series that will be launching tomorrow! In partnership with Celebraids, this captivating series dives into the world of hair artistry, highlighting the remarkable work of hair artists and experts who cater to Black and textured hair.

"Beyond the Set: Session Hair Artists" puts the spotlight on the world of hair styling for textured specialists, with insightful conversations that delve into the art, culture, and expertise behind creating stunning hair designs around the world in entertainment, fashion, and music. This series offers a unique and much-needed platform for these talented artists to share their stories, experiences, and the secrets behind their craft.

The special series will be available to watch on YouTube or listen to on Apple Podcasts and Spotify. Follow to be the first to know when new episodes drop.

Protect your mind.

Tyesha